Digital Marketing

WEB DEVELOPMENT AND DESIGN

Web Development is the writing of code to make a website function in a way that serves the needs of the user and the goals of the website owner. Web Design is the design of the appearance of the website, and may also include coding.

The goal: Build a website that is engaging and follows good design and marketing principles to lead site users through your sales funnel to become subscribers or customers.

SEO

SEO (search engine optimization) incorporates the use of techniques and tools that help search engines discover website content and serve relevant content to search engine users. On-page SEO involves the use of tags and website structure to tell search engines what a website page is about. Off-page SEO tells search engines that your site has authority and is trustworthy. Such things as reviews and links to your content from authoritative sites, help boost your off-page SEO by letting search engines know your website contains quality information that is relevant to searchers.

The goal: Deliver traffic to a website via organic search engine results.

CONTENT MARKETING

The use of content such as web pages, blog articles, videos, social media posts, and eBooks to attract website visitors through helpful and engaging published information that answers their questions and provides value. For SEO to do its job, there must be relevant content on your website.

The goal: Create, publish, and promote content that attracts target buyers and helps search engines determine the relevance of that content in answering search queries.

Social Media

The use of social networking sites to share content and build a community of followers. Social media sites such as Facebook, LinkedIn, Twitter, YouTube, and Instagram are valuable lead generation tools for driving visitors to websites and landing pages.

The goal: Drive leads to your website using engaging content, including images, written posts, and video while building a community of followers and customers.